Year: 2023 | Production: Industrial
Client: ototo

these snail 2-in-1 cups and spoons are a multi-tool measuring family ready for any kitchen quest! perfect for cooking and baking lovers.

Play drives my approach to design.
Interaction, imagination and creativity, the motors of every playful activity, affects my design process and instigate my interest in design.

i work in a state of play

Year: 2023 | Production: Limited edition
Commission: MUZA - Eretz Istael Museum Tel Aviv, Tel Aviv

A collection of 25 different typical knives and edged weapons from various cultures, translated into paper, cardboard, and office materials - commissioned by MUZA museum.
The three dimensional execution of the objects strengthens their real-blade sense while maintaining the ephemeral 'papery' diminishing sensation - thus creating tension between the delicacy and fragile essence of the paper and the powerful potential of the weapons.

the project is now part of the MUZA museum's collection.

Year: 2022 | Production: Industrial
Client: `monkey Business

Fresh Air Keepers ! Sneakers Peekers are a fun and functional way to remove odors and smells from shoes and assorted footwear. Designed specifically so their bunny ears peek from inside the shoe. Just place one bunny in each shoe and they will absorb the smells and freshen up the surrounding air through eco friendly activated charcoal inside

Year: 2022 | Production: Limited edition
Commission: The Jerusalem Design Week 2022 | Exhibition: Imaginary Futures, Ongoing Present

A response to a time of fake news and alternative facts - this project gives us dominion over past protests and lets us (re)create the message

Year: 2023 | Production: Industrial
Client: `monkey Business

Air clair is the new Kid in the “Fresh Air Keepers” family. it’s shape and size makes it perfect for confined spaces and strong smells. Clair will absorb the smells and freshen up the surrounding air through eco friendly activated charcoal inside.

Year: 2019 | Production: Limited edition
Commission: The Jerusalem Bianalle | Exhibition: Not in Heaven, Hutzot HaYotzer

As part of an exhibition focused around a single story from the jewish Talmud, the Oven of Akhnai, Ishim my interpretation of the lessons behind the story

Year: 2013 | Production: Limited edition

playing cards attached to bicycle wheel spokes to create a makeshift “noise maker” are an 80’s childhood icon. over the years this icon has shifted to become a graphic ad-on to urban bicycles. Wild card is a suggested evolution – changing the material and creating jewelry for urban bikes.

Year: 2016-2018 | Production: Limited edition
Exhibition: XXI triennale di milano

A series of paper and brass cyclamen flowers effectively representing the fragile essence of natural life via a range of industrial materials, textures, and technologies. The project is focused on the constantly changing relationship between humans and the organic world.

Year: 2012 | Production: Limited Edition
Exhibition: Sound and Matter in Design 2017, Design Museum Holon, Israel

This project is a study of minimalism in interaction design. by stripping both the radio and user experience down to its essentials – the shape of the Radio physically replaces the station buttons. tilting the device from side to side switches between two predefined stations, where the position of the wooden radio is an indication of the frequency it transmits.

Year: 2007-2009 | Production: Industrial
Company: modu mobile

modu mobile the world’s smallest mobile phone of it’s time - with the multitude of attached devices that came with it, modu made it possible to change the style, size and functionality.

Year: 2017 | Production: Industrial | Material: silicone
Client: `monkey Business

June Spoon , the third in a series of silicon based “little helpers”, is an elastic spoon holder. Attaches to jars of different sizes to offer a place for a dedicated spoon.

Year: 2016 | Production: Limited Edition
Commission: Commission: MUZA Eretz Israel Museum Tel Aviv | Exhibition: the paper biennale

Paper is used for centuries as a medium of visual information.
In this project, commissioned bythe paper biennale of the MUZA Eretz Israel Museum Tel Aviv, I used the paper’s acoustic attributes to add a new layer of audio information to five screen printed paper posters. By using simple physics, electronics and extremely conductive paint the screen-printed posters double as speakers, adding sound to the information paper emits.

Year: 2022 | public speaking
Design museum Holon

As part of Overdose exhibition focused around the power of everyday objects, I was invited to give a talk on the intersection of humor and design and the ways it manifests in my work.

Year: 2004 | Production: Limited edition
Commission: Horas Richter gallery | Exhibition: bread show 2004, Promise design 2006

created for an exhibition focusing on bread, the plate makes the bread the center of each meal so that even it’s absence has a physical weight.

Year:2016 | Production: Limited Edition

A summer themed exhibition triggered a set of hand fans based on the form and function of the paper clip and the idea of structure + surface
Separating the two elements enabled a play with the “new” function of holding the surface in its place - thus making the semantic icon of a paperclip the main story.

Year: 2015 | Production: Industrial | Material: PVC
Client: monkey business

paperback novels, Pulp fiction, mystery novels. while designing a passport cover for monkey business, I decided to disguise the passport as a pocket book and give it a new story. one that is easy to have in your pocket. published in three literary genres: Mystery, Romance & Kids.

Year: 2014 | Production: Industrial | Material: silicone
Client: `monkey Business

Hug Doug is the second in a series of silicon based “little helpers”, products functioning as helpful companions around the kitchen. An elastic spoon saver, Doug Attaches to wooden spoons, ensuring that they don't disappear into the soup while cooking.

Year: 2016 | Production: Limited edition
Commission: Vitrina gallery, HIT, Holon, Israel

A modular set of candleholders, designed for the connectors exhibition, honoring the late designer Ami Drach. It’s design and mechanism allow for a variety of different compositions.

Year: 2016 | Production: Industrial
Client: Monkey Business

This fresh pod is shaped as a small bell jar. It keeps halves of lemons, onions or other fresh products that were left over fresh, visible and noticeable in the fridge.

Year:2017 | Production: Limited edition
Commission: Periscope Gallery, Tel Aviv, Israel
Exhibition: In Between

Designed for "In Between" exhibition. HAMSA 365 was born from an ongoing interest in objects of worship. the outline shape of the HAMSA, a Middle Eastern symbol of protection, is revolved around itself, creating three dimensional physical objects that now demand physical attributes like size, material and weight.

Year: 2011 | Production: Limited Edition
Commission: Design Museum Holon, Holon, Israel
Exhibition: DECODE

a collection of 20 transparent cubes, each of which presents a different, simple and poetic interaction. CUBES celebrate the marriage of action and reaction and its potential for engagement and pleasure

A second product in the Blossom series – a simple cover/ add-on to the wooden skew that creates novel display possibilities while covering the sharp-edge of the skew

Year: 2017 | Production: Industrial
Client: Monkey Business
Award: Solutions 2017 award, Ambiente, Germany

‘Life hacks’ are simple solutions to everyday problems. When given the right shape and story these improvisations become sustainable and usable products. Chill Bill is a Refrigerator Deodorizer that works by adding baking soda to absorbs unwanted smells.

Year: 2017 | Production: Limited Edition
Commission: Design Museum Holon, Holon, Israel
Exhibition: Overview

Designed for the exhibition "Overview", ‘Famous Windows' explores eyeglasses as an iconic garment and reduces their fashion statement into a simple cartoon. each card in the set represents an iconic figure recognizable by its glasses.

Year: 2019 | Production: Industrial | Material: silicone
Client: `monkey Business

my personal take on the herb infuser, Hike Mike climbs on the side of the pot and allows a secondary use as an open lid holder.

Year: 2016 | Production: Industrial
Client: Monkey Business

A new eating experience combined with a new visual appearance is created by adding a story motif to the classic super-functional party picks

Year: 2012 | Production: Industrial
Client: Fred & friends, USA

A sandwich station with a dedicated bread slot, 2 places for spreads and a spreading knife.

Year: 2007 | Production: Industrial
Client: `Client: PA design, France

childhood memory. a piece of jewelry that starts with candy and ends with a gold necklace and pendant.

Year: 2014 | Production: Industrial
Client: Suck-UK

In the middle ages people used to keep their saved coins in a jar or mug made from an orange-colored clay called pygg. This was the origin of the piggy bank. This project takes the elements of the piggy bank – pig and container - as two different objects working together to create a new story and a piggy bank with a twist

Year: 2006-2008| Production: Industrial
Client: Sandisk

At the early years of USB sticks I worked with Sandisk’s design team to understand the young target users and design new ways to see and interact with the new Disk on key. A commission by Sandisk to create several USB product lines aimed mainly at young users.

Year: 2017 | Production: Limited edition
Commission: Vitrina gallery, HIT, Holon, Israel | Exhibition: Violent Object, Holon / Berlin

A series of knives reformulated on paper. The representation of a lethal weapon in a weak material creates a contrasting dialog with the original. The potential for harm is converted into vulnerability, and the violence embodied in the knife is reduced to a papercut.

Year: 2014 | Production: Industrial
Client: `monkey Business

a stackable desktop storage unit

Year: 2015 | Production: Industrial
Client: `monkey Business

A big environmental tote bag tacked inside a small magic hat keychain. Making the availability and usage of the bag simple and magical.

a water toy turning everyday plastic bottles into underwater moving creatures

Year: 2012 | Production: Industrial | Material: silicone
Client: `monkey Business

a silicone pot lid holder that opened a new product category in the market of kitchen accessories.

Year: 2007 | Production: Industrial
Client: Duncan Toys

A combination of a flying disc and a recording device, allowing each player to record a message and play it literally on the fly. Chosen as one of 2007’s Best Toys by Aannual toy review.

Year: 2006 | Production: Limited Edition
Commission: Commission: Living Space | Exhibition: ICFF 2006, NY

a sweet bitter project taking another look at an everyday object – the candy.

Year: 2013 | Production: Industrial
Client: `monkey Business

A sinking pencil cup

Year: 2015 | Production: Industrial
Client: `monkey Business

A set of three kitchen hooks emphasizing the act of “just hanging”. The process of infusing a daily object with a new metaphor changes the original object and experience both visually and functionally – by adding color, story and different hanging combinations.

Year: 2012 | Production: Industrial
Client: LEGO

Commissioned by the Product Technology Front-end team at LEGO, Kinetic is part of a Product Ideation project for new display system of Lego products. Kinetic is a set of 3 battery run movement-based displays aimed for creating a moving loop of the finished product. a real-life GIF animation.